Threat Database Adware PointAnalytics

PointAnalytics

Threat Scorecard

Threat Level: 20 % (Normal)
Infected Computers: 12
First Seen: February 1, 2022
Last Seen: March 20, 2023

PUP (Potentially Unwanted Program) operators are continuing to release more and more intrusive adware applications based on the AdLoad adware family. PointAnalytics is exactly such an application, designed to be activated on Mac devices specifically and then run intrusive advertising campaigns. To avoid letting such intrusive applications on their devices, users should always pay attention when dealing with software bundles, as additional items set for installation may be hiding under the 'Advanced' or 'Custom' settings.

The advertisements generated by PointAnalytics can be equally as deceptive. By utilizing various clickbait or social-engineering tactics, they may try to entice users into interacting with them. Afterward, users can be redirected to dubious hoax websites running fake giveaways, phishing schemes, spreading additional thinly-veiled PUPs or even serious malware threats.

PUPs also are notorious for having data-spying capabilities. Indeed, while present on the device, they might transmit continuously various data about the user's browsing activities or numerous device details. It is also possible for the PUP to try and access sensitive information that has been saved into the Web browsers. The data found there may include account credentials or even banking and payment details.

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