LiftEffort

Threat Scorecard

Threat Level: 20 % (Normal)
Infected Computers: 18
First Seen: July 6, 2022
Last Seen: September 15, 2022

LiftEffort appears to be another dubious application belonging to the prolific AdLoad adware family. AdLoad family members applications are known to target Mac users and rarely encountered via normal distribution channels. Instead, users may see them injected into shady software bundles where the intruder application is added as an item preselected for installation and placed under the 'Custom' or 'Advanced' menus.

Once executed on the user's Mac, LiftEffort is likely to activate its adware functionalities. The application will then be responsible for the generation of numerous unwanted advertisements that could disrupt the user's activities on the device. More importantly, the advertisements are likely to be promoting dubious destinations, such as hoax websites, phishing portals, fake giveaways and more. Users also may encounter advertisements for various PUPs (Potentially Unwanted Programs) presented as seemingly legitimate applications. 

Under the surface, adware, browser hijackers, and PUPs could be siphoning out data from the user's device silently. These invasive applications are notorious for spying on users' browsing activities and transmitting the data to their operators. However, numerous device details and in some cases even account information, banking details, and payment data also could be included in the exfiltrated data. 

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