ValueStandard

The ValueStandard rogue application came to the attention of researchers, and a detailed analysis by experts led to the conclusion that it functions as adware. This software has a specific purpose: to generate profits for its creators by bombarding users with advertisements that are not only unwanted but also misleading in nature. It's important to note that ValueStandard is associated with the AdLoad malware family and is primarily aimed at impacting Mac users.

ValueStandard Could Cause Various Privacy Issues

Adware applications operate by presenting various types of advertisements (such as pop-ups, overlays, coupons, banners, etc.) across different interfaces. The advertisements displayed by such dubious programs primarily serve as endorsements for online scams, dubious or harmful software, and potential malware threats. In certain cases, these intrusive advertisements may even execute scripts that initiate covert downloads or installations once they are clicked.

While it's conceivable that some legitimate products or services might appear through these advertisements, it's highly unlikely that any official entities are promoting them. The more plausible scenario involves con artists who exploit the affiliate programs associated with the ad content to gain illegitimate commissions.

Adware typically gathers sensitive user information, a characteristic that could also be attributed to ValueStandard. The data that is targeted may encompass visited URLs, viewed Web pages, entered search queries, Internet cookies, login credentials, personally identifiable information, financial data and more. This harvested data can subsequently be sold to third parties or otherwise exploited for financial gain.

Users are Unlikely to Install Adware and PUPs (Potentially Unwanted Programs) Intentionally

Users are generally unlikely to intentionally install adware and PUPs due to the utilization of shady distribution practices. These practices involve deceptive tactics and manipulative strategies that exploit users' trust and lack of awareness. Here's why users tend to avoid intentionally installing such software:

• Deceptive Packaging: Adware and PUPs often come bundled with legitimate or desired software that users intentionally download. However, these unwanted programs are hidden within the installation process, and users may inadvertently agree to their installation without realizing it.
•  Misleading Promotions: Adware and PUPs may be advertised using misleading or exaggerated claims. Users might be enticed by promises of enhanced system performance, security, or other benefits, only to find out later that the software doesn't deliver as advertised.
•  Hidden Consent: Some distribution practices employ pre-selected checkboxes, fine print, or unclear language to secure users' consent for installing additional software. Users may overlook these details during the installation process, unintentionally granting permission for adware or PUPs to be installed.
•  Impersonation of Legitimate Software: Shady distribution practices sometimes involve mimicking the appearance of legitimate software installers. Users may be tricked into believing they are installing a trusted program, only to end up with adware or PUPs on their systems.
•  Exploiting Free Software: Free software often relies on revenue generated through bundled adware installations. Users who hastily install such software without reviewing the installation process may unknowingly accept the inclusion of adware or PUPs.
•  Lack of Information: Shady distribution practices often withhold comprehensive information about the software's functionalities and potential consequences. Users may not be fully informed about what they are installing, leading them to agree to adware or PUPs unwittingly.

In essence, users are unlikely to intentionally install adware and PUPs because these programs thrive on exploiting users' unsuspecting behavior, taking advantage of their desire for convenience, and manipulating their trust in the software distribution process. The result is an environment where these unwanted programs infiltrate users' systems without their informed consent or understanding of the implications.