EssentialLoop

Threat Scorecard

Threat Level: 20 % (Normal)
Infected Computers: 3
First Seen: May 9, 2023
Last Seen: July 31, 2023

The EssentialLoop application has been classified as adware by cybersecurity researchers. Typically adware applications operate by aggressively generating advertisements on the user's device. The advertisements could prove to be a massive disruption, as well as cause other potential privacy risks. EssentialLoop is targeted at Mac users specifically. Additionally, it has been confirmed that the application belongs to the infamous AdLoad adware family.

Adware Applications Like EssentialLoop Often Collect Browsing and Other User Data

Adware applications are designed for the specific purpose of delivering intrusive advertisements on visited websites and/or different interfaces. These advertisements can endorse various online tactics, adware browser hijackers, and other PUPs (Potentially Unwanted Programs). In some cases, the advertisements could be capable of performing stealthy downloads or installations when clicked. While legitimate content may be shown or promoted through these commercials, it is unlikely to be done so with the support of its actual developers. Far more often, the scammers abuse the product's affiliate programs to obtain illegitimate commissions.

Additionally, EssentialLoop is likely to be equipped with data-tracking functionalities that can collect information like browsing history, search history, IP addresses, Internet cookies, usernames and passwords, personally identifiable details, credit card numbers and more. All of the collected data can be sold to third parties or used by the operators of the application themselves in various fraudulent ways.

Users Often Install PUPs and Adware Unknowingly

PUPs and adware are commonly distributed in dubious ways, often using deceptive tactics to trick users. One of the most popular methods is through software bundling, where unwanted programs are included as an optional offer during the installation of legitimate software. In some cases, these offers may be pre-selected or buried in the installation process, leading users to install the unwanted program inadvertently.

Another method is through misleading advertising, where deceptive advertisements make false claims or offer fake software updates or threat scans. These advertisements may lead users to download and install the unwanted program.

Additionally, PUPs and adware can be spread through untrustworthy websites, where users are prompted to download and install software to access certain content or services. These websites may use social engineering tactics to convince users that the software is legitimate and necessary.

Email attachments and social media links can also be used to distribute PUPs and adware. Dubious links or attachments may be disguised as legitimate content, leading users to download and install the unwanted program unwittingly.

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