DoubleClick Description

Type: Tracking Cookie

DoubleClick is an online business that is affiliated with Google. However, many PC security researchers and organizations consider their HTTP cookies as spyware since they can track a computer user's online activity and record any advertisements that are viewed on that Internet browser. In fact, many anti-malware programs remove or block the DoubleClick tracking cookie. It does not help matters that the DoubleClick opt-out option is not a solution. Security analysts have found that opting out of the DoubleClick tracking cookie does not eliminate tracking based on the computer users' IP address. There was also a period when criminals took advantage of DoubleClick and MSN in order to deliver malware through a security exploit.

An Overview of the DoubleClick Tracking Cookie

While DoubleClick has the capacity to monitor your online capacity, ESG security researchers do not consider that DoubleClick is a severe threat to your computer's security. This tracking cookie behaves in ways that are typically associated with other tracking cookies, but does not actively attempt to steal information or harm the victim's computer system. Essentially, a tracking cookie is a text file that stores information related to the computer user's online activity. In itself, the DoubleClick tracking cookie does not present a threat. However, criminals can take advantage of the DoubleClick tracking cookie to obtain information that is confidential.

Understanding Cookies Like DoubleClick

A cookie is nothing more than a tiny text file that is saved on the computer user's hard drive. Cookies will usually store information designed to customize your navigation for a certain web page, such as keeping track of your number of visits or on which banners a particular website has displayed for a particular user. These kinds of uses are benign and not considered harmful. However, a malicious use of the DoubleClick tracking cookie can intrude on your privacy. In fact, many tracking cookies keep track of information that they should not have access to, often being used for advertising purposes. DoubleClick can keep track of different websites that a computer visits and the kind of advertisements that are displayed on those websites. In essence, rather than being limited to a single web page, DoubleClick follows its users around and records their online activity. This information can then be used to display advertisements targeted towards that particular computer user.

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