'Together We Fight Cancer' Pop-Up

The 'Together We Fight Cancer' pop-up represents an interesting twist on the idea of adware, browser hijackers and other Potentially Unwanted Programs. There is no question that the 'Together We Fight Cancer' pop-up is associated with PUPs. However, the content of the 'Together We Fight Cancer' pop-up seems to indicate that the 'Together We Fight Cancer' pop-up is part of a worthy, noble cause, gathering money for cancer research. Basically, the 'Together We Fight Cancer' pop-up uses the same monetization tactics used by other types of adware platforms, but claims to use the advertising money to sponsor cancer research and foundations involved in fighting cancer. Should you believe the 'Together We Fight Cancer' pop-up? Ordinarily, PC security researchers advise against this. The 'Together We Fight Cancer' pop-up's tactics are so commonly used by adware and PUPs that, in many cases, their presence here may indicate that the supposed charity work associated with the 'Together We Fight Cancer' pop-up is not legitimate. However, in this case it is all a question of trust; how much would you trust the ones responsible for the 'Together We Fight Cancer' pop-up to donate the advertising money to cancer research? That is really a personal question on which each computer user will decide.

How the 'Together We Fight Cancer' Pop-Up Generates Revenue

Most PUPs, particularly adware, use similar tactics to generate revenue. Adware normally uses advertisements and marketing research to generate revenue. Some of the ways pop-ups like the 'Together We Fight Cancer' pop-up may be utilized to create monetary gain include the following:

• Adware may generate revenue by redirecting computer users to sponsored websites or by displaying these websites in new Web browser windows or tabs.
• Adware such as the 'Together We Fight Cancer' pop-up may use pay-per-click schemes to generate revenue every time a computer user clicks on links or content displayed in pop-up advertisements.
• These types of components may track the computer users' online activity and save information about the affected Web browser's settings. This information provides valuable market research and may also be used to generate revenue.