Description may entice users to install it by offering quick and convenient ways to search for streams or access popular websites and social media platforms. However, that functionality is only second. The main purpose of the application is to promote a fake search engine and generate artificial traffic towards it. The effects of having installed become evident almost immediately, as the application will modify certain browser settings instantly.

Users will find that the homepage, new page tab, and the default search engine of their browser have been set to open the address. This is a fake search engine, as it cannot produce any search results on its own. Instead, it takes the user's search query and redirects it through a legitimate search engine - In most cases, browser hijackers such as prevent the affected settings from being changed back to their original states.

Further concerns are raised when the potential for data-mining is taken into consideration. Many browser hijacker applications spy on their users by logging the search history, visited websites and clicked links. The IP address, Internet provider, and geolocation of the affected device also may be included in the tracked data.

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