Novaidea.biz

Novaidea.biz is an online tactic that exploits social engineering methods to trick users into subscribing to its browser notifications. This empty website's primary purpose is to advertise untrusty services and products by delivering intrusive pop-up messages to users' computers directly. Novaidea.biz offers no useful content and only serves as an instrument for the malware operators to get users' permission to deliver notifications. A message masked as a CAPTCHA-verification test asks visitors to click on an 'Allow' button to confirm they are humans. However, by clicking on that button, the user, in fact, agrees to receive browser notifications from this dubious website. Novaidea.biz also may check users' IP addresses and then adapt the displayed sponsored content according to a particular visitor's geolocation.

The advertising material generated by Novaidea.biz may include fake warnings of all sorts, offers and alerts. Yet, it also may contain redirecting scripts to potentially harmful websites or even install malware on users' computers directly. It is also worth mentioning that people usually land on pages like Novaidea.biz because an adware tool or a browser hijacker is already running on their systems and causing redirects to shady websites and services. Such PUPs have many other threatening features. They can harvest the user's information, like browsing history, search terms, and login details, which may eventually lead to a breach of the victim's online accounts. Removal of PUPs can be complicated since these tools drop their files on many operating system levels. For that reason, we recommend using a specialized malware removal program.