Notifygear.com is a harmful website dedicated to delivering advertising content to the users' desktops directly. Notifygear.com uses a common tactic to get browser notifications permission from its visitors – Notifygear.com displays a loading bar for some video content and asks users to click on the 'Allow' button located below, if they wish to continue watching. It is a fake message as Notifygear.com has no content to display, and its only purpose is to receive the user's approval for its push notifications.
Once the users have clicked on the "Allow" button, Notifygear.com will start showing pop-ups on their devices, even if no browser is launched. These advertisements often promote dubious pages and services, while they also can contain links that redirect to compromised websites.
People open pages like Notifygear.com on their own rarely. These tactics are usually promoted by a Potentially Unwanted Program (PUP) installed on the user's computer. PUPs often come unnoticed, bundled within the installation files of other programs, while victims notice their presence when their browser, all of a sudden, starts opening unknown URLs or showing an excessive number of undesired advertisements. Fortunately, most of these unwanted applications can be removed through an automatic malware removal tool.