Mediaplex is a tracking cookie you may encounter while spending time on the internet. It may be encountered under different names, such as Conversant. No matter what name it carries in its current iteration you're facing, you can be sure it's more of a nuisance than a dangerous threat. It is a tracking cookie used to collect and keep information. Users are advised to remove Mediaplex from their system if they believe it can't be trusted. Removing it would be a safe bet, if no service you employed was using the cookie.
The distribution of Mediaplex in its web browser add-on form may take place when installing freeware apps or bundled software. When the Mediaplex components load, they may bombard users with advertisements that if clicked upon may cause site loads or modification of Internet settings rendering alternative pages as a default home page or new tab page.
Although a list of websites that may use the Mediaplex cookie isn't available, one that keeps track of the information collected on users, there is no doubt the cookie appeared on your computer when you opened a website ran by Mediaplex. There is likely more than one website that uses that specific cookie, with most cases of this kind of tracking cookie being used when people click on advertisements on websites.
Some of the ads may also be found inside free apps on the internet. Cookies can be used to store information about users, but it also seems that Mediaplex uses the collected information in providing users with targeted advertisements, like many other companies today. The company may not collect personally identifiable information, but personal details provided to websites upon installation may be collected by third party websites hosting the ads and collecting information.
Removal of these undesirable cookies is usually an easy task, since they can be deleted individually in most cases right from your chosen browser's options. If the cookies are part of specific software installed by users, then users are advised to do their best to remove any potentially unwanted program to avoid repeated exposure to the Mediaplex tracking cookie just in case.
It is suspected that the purpose of Mediaplex is to gain clicks as part of a pay-per-click or pay-per-impression scheme through its associated websites. Detection and removal of Mediaplex and its associated components are essential to stop its potentially unwanted actions, which can be done automatically using an antimalware resource.
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This article is provided "as is" and to be used for educational information purposes only. By following any instructions on this article, you agree to be bound by the disclaimer. We make no guarantees that this article will help you completely remove the malware threats on your computer. Spyware changes regularly; therefore, it is difficult to fully clean an infected machine through manual means.